Insights · the journal
Daily notes on fashion, craft, and everything in between.
New piece every day. Written by Ketaki, signed by Ketaki, edited by Ketaki. Some are practical (what to wear, how to drape). Some are opinion. Some are field notes from the cluster visits. All are designed to be useful — and shareable.
Today, Sunday 17 May
Tomorrow's piece arrives at 8:00 am AEST
Diaspora · 16 May 2026 · 5 min read
What to wear to a Diwali dinner in Sydney (when you don't know what to wear)
Invited to a Diwali dinner and unsure what's appropriate? Practical guidance for the cross-cultural guest.
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Fashion · 15 May 2026 · 4 min read
Why we stopped calling it 'ethnic wear'
A small note on a word that quietly does damage — and the words I would rather we used.
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Craft · 14 May 2026 · 6 min read
A weaver's morning in Banaras
Five-thirty in the morning at the loom. What goes into a Banarasi saree before the silk even touches your shoulder.
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Craft · 13 May 2026 · 5 min read
The science of the saree drape
Why some sarees fall well and others don't. A short, physics-led explanation of one of the world's most engineered garments.
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Craft · 12 May 2026 · 5 min read
Bandhani: tying a knot ten thousand times
Inside a bandhani workshop in Bhuj. What it takes to dot a metre of cloth with cream, one finger-tied knot at a time.
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Occasion · 11 May 2026 · 6 min read
When East meets West in a wedding wardrobe
Practical wardrobe planning for cross-cultural weddings — what to wear across multiple days, two families, one couple.
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Advice · 10 May 2026 · 5 min read
Custom-stitch, demystified
Custom-stitched Indian wear isn't a marketing word. It's a process. Here's what we actually do with your measurements.
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