Insights · the journal
Daily notes on fashion, craft, and everything in between.
New piece every day. Written by Ketaki, signed by Ketaki, edited by Ketaki. Some are practical (what to wear, how to drape). Some are opinion. Some are field notes from the cluster visits. All are designed to be useful — and shareable.
Craft · 14 May 2026 · 6 min read
A weaver's morning in Banaras
Five-thirty in the morning at the loom. What goes into a Banarasi saree before the silk even touches your shoulder.
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Craft · 13 May 2026 · 5 min read
The science of the saree drape
Why some sarees fall well and others don't. A short, physics-led explanation of one of the world's most engineered garments.
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Craft · 12 May 2026 · 5 min read
Bandhani: tying a knot ten thousand times
Inside a bandhani workshop in Bhuj. What it takes to dot a metre of cloth with cream, one finger-tied knot at a time.
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